Software, CRM and automation for Mumbai businesses
We build custom CRM systems
The Creators is a Mumbai IT company that builds the software your business runs on and the marketing that feeds it. Custom CRM, workflow automation, WhatsApp Business API and web applications — built around how your team actually works, not around a vendor's template.
Your CRM, your website and your WhatsApp don't talk to each other
That gap is where most Indian businesses lose money — and it's nobody's job to fix it, because the agency didn't build the software and the software firm doesn't run the campaigns.
Leads arrive and go nowhere
An enquiry lands on WhatsApp. Someone screenshots it into a group. It gets typed into a spreadsheet two days later, or it doesn't. By then the customer has bought elsewhere.
Smart people doing robot work
Your sales team copies data between apps. Finance retypes invoice details from email into Tally. That's salary spent on keystrokes a script could handle in milliseconds.
Software nobody markets through
You paid for a CRM. It holds 4,000 contacts and sends nothing. The follow-up campaign that would pay for it was never built, because that was a different vendor's job.
We do both halves. That's the whole proposition — the system and the campaigns that run through it, built by one team that understands both. See how marketing automation works.
Trusted by growing teams
Technology and marketing, under one roof
Two sides of the same business. Most companies need both and buy them from people who've never spoken to each other.
Technology
The systems your business runs on.
- •Custom CRM DevelopmentBuilt around your sales process, with WhatsApp wired in
- •Business & AI AutomationWorkflow mapping, then automation that removes the manual work
- •Custom Software DevelopmentBusiness software built to your process, not a vendor's
- •API IntegrationsConnect the tools you already pay for
- •Web Application DevelopmentPortals, dashboards, internal tools, SaaS products
- •ERP DevelopmentInventory, billing and operations in one system
- •Website DevelopmentFast, secure builds that pass Core Web Vitals
- •Ecommerce DevelopmentStorefronts wired to your inventory and CRM
- •Mobile App DevelopmentAndroid, iOS and Flutter
- •Cloud SolutionsHosting, migration and infrastructure that scales
Marketing
The demand that flows into them.
- •Marketing AutomationCapture, score, nurture and follow up — automatically
- •WhatsApp Business APIOfficial API connected to your CRM, with the flows built
- •WhatsApp MarketingCampaigns, templates and broadcast that stay compliant
- •Email MarketingSequences that run off your CRM data
- •SMS MarketingTransactional and promotional, DLT-registered
- •Social Media MarketingPaid and organic, measured against pipeline
- •Content MarketingContent that answers what buyers actually search
- •Digital MarketingFull-funnel campaigns with one ROI target
- •Google AdsSearch and performance campaigns tied to CRM outcomes
- •SEO ServicesTechnical and local SEO that builds organic pipeline
A Mumbai team that builds the system and runs the campaigns
Most businesses end up with a software vendor who hands over a system and leaves, and a marketing agency that runs campaigns into a database it can't change. Nobody owns the join. We were set up to own it — engineers and marketers in one Mumbai office, working on the same project.
- Senior engineers on every project — no juniors learning on your budget.
- Fixed scope and a fixed price before any work starts. You see the number first.
- You own the source code, the database and the hosting. No licence, no lock-in.
- A Mumbai office you can visit. We meet local clients in person.
Built for the way your sector actually operates
A real-estate CRM and a restaurant CRM share almost nothing. We build for the workflow, not the category.
Real estate
Lead routing from portals, site-visit scheduling, automated WhatsApp follow-up and a CRM built around a long, slow sales cycle.
Restaurants
Order confirmations, table reminders, review requests and repeat-order campaigns — all on WhatsApp, all automatic.
Retail
Loyalty programmes, stock-linked offers and customer segments that pull straight from your point-of-sale data.
Healthcare
Appointment booking, reminder flows that cut no-shows, and patient records handled with the care the law requires.
Education
Enquiry-to-enrolment pipelines, fee reminders, batch management and parent communication that doesn't need a person.
Ecommerce
Abandoned-cart recovery, order tracking on WhatsApp, and inventory wired to the storefront in both directions.
Systems we've built
Each one started as a spreadsheet, a WhatsApp group, or a process somebody did by hand.
What our clients say
Your client's words go here. Ask for one sentence on the problem and one on the result — that's the quote that converts.
Your client's words go here.
Your client's words go here.
A process built for clarity, not surprises
Five stages. You know the scope, the price and the date before we write a line of code.
Map
We sit with your team and draw the process on a whiteboard before proposing anything.
- Workflow audit
- Where the money leaks
- Fixed scope and price
Design
Screens and data model agreed with you before engineering starts.
- Clickable prototype
- Data model review
- Integration plan
Build
Two-week sprints with a working demo at the end of each one.
- Sprint demos
- Data migration
- Team training
Automate & measure
Campaigns switched on, reporting built, numbers reviewed monthly.
- Automation live
- Dashboards built
- Monthly review
Starting prices, published
Most firms in this market won't give you a number until the third meeting. Here are ours. Every project is quoted to your exact scope, but you'll know the ballpark before you call.
Starter
A credible website, or one automated workflow that pays for itself.
- Up to 5 pages, or 1 workflow
- WhatsApp enquiry capture
- On-page SEO setup
- 2–3 weeks
Growth
A custom CRM with WhatsApp and automation wired in, plus the campaigns that feed it.
- Custom CRM, built to your process
- WhatsApp Business API integration
- Automated follow-up sequences
- Data migration and team training
Enterprise
Multi-department platforms, ERP, and ongoing product teams.
- Unlimited scope
- Dedicated pod and project lead
- SLA-backed support
- Quarterly strategy reviews
Want the detail? Read what custom CRM development actually costs in India.
Questions, answered
A focused CRM covering leads, pipeline and follow-up automation typically runs ₹2,50,000 to ₹6,00,000. Multi-department systems with inventory, billing or field operations run higher. We quote a fixed scope after a free scoping call, so you know the number before any work starts.
Yes. This is one of the main things we do. We connect the official WhatsApp Business API to your CRM, website or custom software, build the message templates and automation flows behind it, and handle the Meta verification process. It works with a CRM we built or one you already use.
A single workflow — lead capture into CRM, automated follow-up, invoice generation — usually goes live in two to three weeks. A full department-wide automation runs six to twelve weeks. We start with a workflow audit and automate the highest-cost process first, so you see a return before the project finishes.
Yes. You own the full source code, the database and the hosting account. There is no licence fee and no lock-in. We hand over the repository at the end of the project and document it so another team could pick it up.
Yes. We are based in Mumbai and meet local clients in person, but we run projects across India and overseas with scheduled video reviews and written updates. Most of a CRM or automation build is remote work regardless of where the client sits.
Yes, and that is the point. Most agencies run campaigns into a CRM they did not build, and most software firms hand over a system nobody markets through. We build the system and the campaigns that feed it, so leads are captured, scored and followed up in one place.
Visit us
The Creators
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India
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Office hours
Monday to Friday
10:00am – 7:00pm IST
Replies within one business day
We work with businesses across Mumbai — from retailers in Dadar and Borivali, to startups in Powai and Lower Parel, to financial firms in BKC, Fort and Nariman Point, and clinics and schools across Andheri, Goregaon, Malad and Bandra. We also take on projects in Thane and Navi Mumbai, and run remote engagements across India.
Tell us what's manual, and we'll tell you what's automatable
Thirty minutes on a call. We'll map your process, say plainly whether we can help, and give you a scope and a price. If it isn't worth building, we'll tell you that too.
Get a free 30-minute scoping call